Fur Care Guide

Natural fur is a luxurious material known for its softness, warmth and unique texture. With proper care, your AM Trendora fur products can maintain their beauty, softness and appearance for years to come. Follow this guide to help protect your fur garments, accessories and home décor.

Understanding Your Fur

Natural fur varies in colour, texture, density and pattern. These variations are part of its individual character.

• Fox Fur: Known for its fluffy texture and volume. Handle gently to help preserve its natural fullness.

• Mink Fur: Soft, dense and smooth. Protect it from excessive friction, moisture and heat.

• Sable Fur: Delicate and luxurious, requiring careful handling and appropriate storage.

• Chinchilla Fur: Exceptionally soft and delicate. Avoid pressure, moisture and rough handling.

• Beaver Fur: Dense and plush. Keep it clean and dry, and avoid crushing the fur.

• Shearling: Combines a woolly surface with a leather backing. Care depends on the finish and construction.

• Fur-Trimmed Items: Collars, cuffs, gloves and hats may combine fur with leather, fabric or other materials. Follow care instructions for the entire item.

Natural differences in shade, hair length, texture and pattern are normal and make each genuine fur piece unique.

Everyday Fur Care

• Gently shake your fur item after wearing it to release loose dust and help the fibres settle.

• Allow fur garments to air between wears in a cool, dry, well-ventilated room.

• Avoid prolonged contact with rain, snow, humidity and direct sunlight.

• Keep fur away from perfume, hairspray, cosmetics and other products that may affect the hair or backing.

• Avoid rubbing, crushing or pressing the fur under heavy objects.

• Handle fur with clean hands and avoid pulling or tugging the hairs.

• If your item becomes slightly flattened, gently shake it and allow the fibres to settle naturally.

Cleaning and Stain Removal

Natural fur requires specialised care. Improper cleaning can damage the hair, leather backing, lining or overall shape.

For Light Dust and Loose Dirt

• Gently shake the item to remove loose dust.

• If appropriate for the fur type, lightly smooth the fur in the direction of the hair using clean hands.

• Avoid vigorous brushing, combing or rubbing, which may cause shedding or damage.

For Spills and Wet Fur

• Gently blot excess moisture with a clean, soft cloth. Do not rub or squeeze the fur.

• Allow the item to dry naturally in a cool, ventilated place.

• Keep it away from radiators, hairdryers, heaters and direct sunlight.

• Do not use a washing machine, tumble dryer or household cleaning products.

For Stains, Oils and Odours

• Do not apply water, detergent, alcohol, perfume or stain removers directly to natural fur.

• Avoid home remedies, as they may affect the fur's colour, texture or backing.

• Contact a professional fur cleaner for stains, persistent odours or significant soiling.

Important: Natural fur garments should generally be cleaned by a specialist experienced in the specific type of fur. Always check the item's care label and any product-specific instructions.

Water and Weather Protection

Natural fur can be sensitive to excessive moisture. Light exposure to rain or snow may not always cause damage, but prolonged dampness can affect the fur and its backing.

If your fur item gets wet:

1. Gently shake off excess water without pulling the hairs.

2. Blot lightly with a clean, soft cloth if needed.

3. Hang coats and jackets on a broad, sturdy hanger, or lay accessories flat where appropriate.

4. Let the item dry naturally at room temperature in a well-ventilated area.

5. Keep it away from direct heat and sunlight.

If the item becomes soaked, develops an unusual odour or loses its shape, seek professional fur-care advice.

Storage for Fur Garments

Fur Coats and Jackets

• Hang on a broad, sturdy hanger that supports the shoulders.

• Choose a cool, dry and well-ventilated storage area.

• Avoid tight wardrobes where the fur may become compressed.

• Keep away from direct sunlight, heaters, damp walls and excessive humidity.

• Avoid long-term storage in plastic garment bags or airtight containers.

• For seasonal storage, consider a professional furrier who provides suitable temperature- and humidity-controlled storage.

Fur Scarves and Collars

• Store flat or loosely arranged so the fur is not crushed.

• Avoid placing heavy items on top.

• Keep away from jewellery, sharp accessories and rough surfaces that may catch or pull the hairs.

• Use a breathable storage bag where appropriate.

Fur Hats, Headbands and Earmuffs

• Store in a clean, dry place where the item can retain its shape.

• Avoid folding, crushing or placing heavy objects on top.

• Keep away from moisture and direct heat.

Fur Gloves, Mittens and Muffs

• Store flat or in a suitable box with enough space to prevent compression.

• Keep fur away from sharp objects and rough surfaces.

• Ensure items are completely dry before storing.

Caring for Fur Home Décor

Fur Blankets and Throws

• Gently shake outdoors or in a suitable area to remove loose dust.

• Avoid dragging the blanket across rough surfaces.

• Follow the item's care label before attempting any washing or spot cleaning.

• Seek specialist cleaning advice for natural fur blankets.

Fur Pillows

• Gently fluff and reshape pillows by hand.

• Keep away from spills, food, oils and excessive humidity.

• Avoid machine washing unless the product's specific care instructions explicitly permit it.

• For removable covers, check the label before cleaning; the cover and inner cushion may require different care.

Fur Rugs

• Keep rugs away from excessive moisture and prolonged direct sunlight.

• Gently shake or carefully remove loose dust where suitable for the item.

• Avoid aggressive brushing, rubbing or using a standard wet carpet-cleaning method on natural fur.

• For stains or deep cleaning, consult a specialist familiar with the specific fur and backing material.

What to Avoid

To protect your AM Trendora fur products, avoid:

• Washing machines, tumble dryers and steam cleaners unless expressly approved for the specific product.

• Hairdryers, radiators, heaters and direct sunlight for drying.

• Bleach, detergents, alcohol, household cleaners and unapproved stain removers.

• Perfume, hairspray and cosmetics applied directly to fur.

• Vigorous brushing, pulling or combing.

• Crushing fur under heavy objects or storing it in tightly packed spaces.

• Damp storage areas, excessive humidity and airtight plastic bags.

• DIY repairs or attempts to remove difficult stains without professional advice.

Natural Shedding and Texture Changes

Some loose hairs may appear during normal handling, particularly with new fur products. Gentle use and appropriate storage can help minimise unnecessary shedding.

However, excessive shedding, bald patches, a brittle backing, unusual odours or significant changes in texture may indicate a problem. Stop using the item and seek advice from a qualified fur-care specialist.

When to Seek Professional Care

Consult a professional furrier or specialist cleaner for:

• Deep stains, oil marks or persistent odours.

• Heavy exposure to rain or water.

• Matted, tangled or flattened fur that does not recover naturally.

• Tears, loose seams, damaged linings or backing.

• Colour restoration, repairs or reshaping.

• Long-term seasonal storage of valuable fur garments.

Professional care is particularly important for delicate furs such as chinchilla and sable.

Need Help with Your Fur Item?

Every fur product may have different care requirements depending on its type, construction and lining. If you are unsure how to care for your AM Trendora purchase, contact us for guidance.

WhatsApp: +44 7405 932710
Email: amtrendora3@gmail.com
Website: www.amtrendora.com

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